Birla Tea Mart - Franchise Opportunity
Birla Tea Mart
Space Req.
250 - 500 Sq.ft
Investment Range
Rs. 15Lakhs - 20Lakhs
Franchise Outlets
Less than 10
Birla Tea Mart

Operate the #1 Loose & Packaged Tea B2B Store Cum Distributorship / B2C Store Of Your Neighbourhood. We are proud to bring इंडिया की चाय selling at wholesale prices to all customers from the House of Birla at a location near you.

About BIRLA TEA MART Franchise

JAY SHREE TEA & INDUSTRIES LTD, a Birla Company was formed in 1945 and has 17 tea estates across the main tea producing geographies in India, namely Assam, Dooars, Cachar and Darjeeling. Jay Shree Tea has a strong hold on the B2B segment in the tea Industry and sells bulk tea to all major packeteers in India and abroad. Our buyers include Tata, HUL, Girnar, Wagh Bakri, Society, Jivraj9, Twinings amongst others. BIRLA TEA MART, a venture under Jayshree Tea, is now aiming to enter the B2C segment by providing franchises under the BIRLA TEA MART brand. BIRLA TEA MART has a sincere commitment to provide consumers with only the best quality teas - loose and packet, obtained directly from tea estates, which will ensure that the customers will have access to fresh teas at reasonable costs.

BIRLA TEA MART, with a team of experts in the tea industry, is essentially a one-stop shop for all grades and types of teas and tea essentials.


  • We provide superior service for buying tea in bulk or in small quantities without sacrificing quality. There is an experiential ‘Tea Tasting Zone’ in every store, where customers can sample freshly brewed tea before purchasing a packet.
  • We ensure the best selection, at the lowest possible prices, of every imaginable kind of tea.
  • We use a business-to-business (B2B) distribution model to reach out to our customers in the hospitality industry.

Key Highlights about the BIRLA TEA MART Brand and the Parent Company:

  • BIRLA TEA MART is to act as a one-stop shop for all types of Indian teas. JTIL is one of the very few Indian tea companies to own tea estates in all of the country's major tea-producing regions.
  • JTIL is one of the very few Indian tea firms that also has tea gardens in countries outside than India.
  • JTIL is a proud member of the Specialty Tea Institute, USA, and is one of India’s largest producers of specialty teas.
  • Our total production accounts for roughly 10% of all Darjeeling tea and 3% of India's overall tea production.
  • For maximum flavour, aroma, and nutritional value, teas are packaged at the source, in the gardens.

Why Choose The BIRLA TEA MART Franchise?

The business of tea is a great opportunity for budding entrepreneurs looking to make their foray into the franchise industry. Tea is an industry that is one of the fastest growing in India.

Some Key highlights of starting a Birla Tea Mart Franchise in India are:

  • The only branded loose & packaged tea retail store selling at wholesale prices.
  • You own a franchise from the most trusted corporate house and the leaders of the Tea Industry.
  • Complete Tea experience from Tasting to buying in small and large quantities
  • Develop an in-house B2B team to sell to all Hotels, Tea Stalls, & other large users.
  • Private labelling options to all Tea Sellers. You can now sell your own tea in your own name.
  • Kirana Store program to onboard all Tea sellers of your neighborhood into our store.
  • Strong customer retention & loyalty

To know more about how to start a Birla Tea Retail Mart Franchise in India, you can get in touch with us at FranchiseBazar.


Operations Commenced On: 2023 Franchising / Distribution Commenced On: 2023 Number of Employees: 100+
Business Models
Industry Segment Investment Franchise Fee Space Expected No of Hours / month Expansion Location/s
Agents, Dealers & Distributors Distributorships Rs. 15Lakhs - 20Lakhs Rs. 2lakhs -5 lakhs 250 - 500 Greater than 40hrs East India
Retail Franchise Grocery Stores and Food Marts Rs. 5lakhs-10lakhs Rs. 1Lakh - 2Lakh Less than 250 Less than 10hrs Not RevealedNot Revealed
Retail Franchise Convenience Store Franchises Rs. 5lakhs-10lakhs Rs. 1Lakh - 2Lakh Less than 250 20 - 30hrs Not RevealedNot Revealed
Preferred Expansion Locations
East India,
Ideal Entrepreneur Profile
What should be the Education level of an Entrepreneur? : No Qualification
What should be the skill set of an Entrepreneur? :
Should be good at management
Should be good at marketing and sales
Should be good at business development
Should be a good listener
Should be good at operations
Should have leadership abilities
Should have good communication and interpersonal skill
Should be good at accounting and numbers
Should be good at training, teaching, counselling
Should be good at customer service
Should like being behind the scene
Should like being in the front
Should have technical skills
Should be hardworking
Should be meticulous and have an eye for detail
Should be more of an investor and will not be involved in the business
Should have the desire to improve our world
What is that the business seek from an Entrepreneur? : The Franchisee should be able to operate the Birla tea Mart in their location as per the company guidelines and capture the market share from their territory.
Previous Experience of Entrepreneur? :
Owning a Business previously works best for you.
Employees who have worked in companies are a good match.
Self Employeed Professional are an ideal fit.
Students/Fresh Graduates/Others suits our opportunity.
Frequently Asked Questions
Is there any min guarantee or any fixed return on investment that Birla Tea Mart promises?
We believe strongly that you will be able to operate an exceptionally profitable franchise. However, we cannot guarantee your effort and hence do not offer any minimum guarantees.
How long will it take to open my own Birla Tea Mart store?
From the time you contact us with interest, expect to spend 15 days in our Discovery Process, at the end of which we will award a franchise if the fit is right for both parties. Our average time to help you secure a location (if you do not have a property already), sign a lease, check the market potential and get the store opened is about 45 days.
What are the typical hours of operation?
Working hours and shifts will be communicated after understanding your local market conditions.
Is the Birla Tea Mart franchise transferable?
The franchise is non-transferable, but if there are any concerns regarding operations, we shall discuss them with you and provide the best option, but if there are any financial or compliance irregularities, we shall assess the situation and take appropriate action. We can discuss this at length during our initial meeting.
I already have a ready property? How can I ascertain if Birla Tea Mart is appropriate for my location? Do you consider an existing outlet with spare capacity & other kinds of properties?
We are constantly reviewing locations that could match our requirements. If you have the ideal property for Birla Tea and are willing to be our franchisee, who will invest in setting up the franchise, you could send in your application and we will help you to set our store into your existing setup. You will be required to redo the place to match our branding and fit our requirements and purchase additional assets as per our standards.
What qualifications are required to become a Birla Tea Mart franchisee?
Birla Tea Mart is looking for individuals who have good business acumen, a strong work ethic, good local community connections, strong social standing, and the willingness to follow our proven system. Birla Tea Mart will be successful due to company operating methods, people, and focus on providing superior customer service. Franchisees must also have the minimum financial qualifications necessary to fund the opening of the franchise and the first few months of operation. While we envisage Entrepreneurs from all walks of life taking up our franchise, we believe if you have a FMCG, Distributorship, Retail, Trading &
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Array on May 30, 2023 11:13 AM
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Business Information
How many franchisees are presently operational in home country? : Less than 10
How many franchisees do you have across the world? : No Franchisee
Franchisees presently available in home country at : Not Revealed
How many company owned outlets do you have? : Less than 10
Company owned outlets presently available at : Not Revealed
Documentation Details
Do you have a Franchise Agreement? : Yes
Term of Agreement? : 5 Years
Do you have an Operations Manual? : Yes
Do you have a Bankable Business Plan? : Yes
Training Details
Do you have a Training Manual? : Yes
Where is the Initial Training conducted? : At Your Store
How long is the Initial Training Programme? : 3 Days - 1 Week
Mention a few lines on the post start up training assistance the company provides :

The company will train you on all aspects of operating a successful tea selling store.

Business Suitability
Is Franchise/Business Opportunity suitable for women? : Yes
Is Franchise/Business Opportunity suitable for Senior citizens, retired professionals and/or people above 50 years of age? : Yes
Is Franchise/Business Opportunity suitable for Fresh Graduates and/or Students? : Yes
Can the franchisee work from home? : No
Is Franchise/Business franchising internationally? : No
Is Franchise/Business seeking Multiple/Master Franchisees? : Yes
Does this Franchise/Business qualify as a Multi Level Marketing Opportunity - MLM Business? : No
Is this Frnachise/Business a Manufacturing/Job work or an assembly related opportunity? : No

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