In India, the fish marketing is highly unorganized. Retail fish markets are miniatures of wholesale markets, the variations being in terms of size, quality of fish, number of traders, facilities, proximity to the consumers, etc. Most retailers sell fish by roadside without maintenance of quality or hygiene and without access to drinking water shelter and fish dressing platform. Fish passes through several intermediaries from the landing centre or fish pond to the consumer. The intermediaries are involved in providing services of head-loading, processing, preservation, packing and transportation and these activities result in cost addition at every stage of marketing. Most wholesale markets were very old, unhygienic, without proper facilities for handling sh with limited or no facilities for cold/ chilled storage and ice plants.
| Industry | Segment | Investment | Franchise Fee | Space | Expected No of Hours / month | Expansion Location/s |
|---|---|---|---|---|---|---|
| Retail Franchise | Others | Rs. 5lakhs-10lakhs | Rs. 1 - 50000 | 250 - 500 | Less than 10hrs | 3 places |
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