Written By: Gouri Ghosh

The mattress industry in India is undergoing rapid growth, with numerous leading brands thriving across both retail and online sales. While some mattress brands are offering attractive franchise opportunities for entrepreneurs as we move closer to the year 2025, it is crucial to investigate the mattress franchise cost, the top ones that are present out there, and some points to keep in mind when choosing a mattress franchise in India.

Concepts Related to a Mattress Franchise

A mattress franchise is referred to as a business model whereby an individual or a group is given the right to open a store under an established brand name. The franchisee, in this process, acquires all the conventional business models, marketing support, and high-quality products.

The major benefits of launching a mattress franchise:

• Brand Recognition: An association with established mattress brands offers great leverage to the franchisee by the value of trust for business.
• Training Support: Some reputed franchises provide complete training to their franchisees that can help in running business operations successfully.
• Marketing Support: National and Regional Marketing Ideas: Franchisees don’t have to devise their marketing strategies, as the franchise would help them to get customers through national and regional campaigns. 

Factors to Consider Before Investing in a Mattress Franchise

The following factors should be put into consideration before one takes the step toward entering into the mattress franchise: 

Franchise Cost in India: The franchise cost varies depending on the brand, location, and store size. In India, generally, the franchising fee ranges from ₹10 lakhs to ₹50 lakhs or more.

This includes franchise fees, interior setup, stock, and marketing costs.

• Location: Selecting a location has a significant influence on whether or not a business is a success. Areas, where there is a lot of footfall in metro cities or small opportunities in tier-2 and tier-3 towns, could be an attractive choice.
• Competition: One has to know about the competition in the area they wish to operate. Research the kind of brands and mattresses people prefer to buy.
• Experience: While experience in either retail or furniture is helpful, many franchises do train their new partners. 

Some top mattress franchise opportunities in India for 2025.

1. Sleepwell Franchise.

Sleepwell is one of the top names in the mattress segment in India, synonymous with quality and comfort. With a legacy stretching decades, Sleepwell remains a household name across India.

Franchise Cost: The Sleepwell franchise has a cost of between ₹20 lakhs and ₹35 lakhs depending on the city and location.

Why Sleepwell? Extensive training and marketing support are provided by Sleepwell. The brand has many years of experience in the mattress market leading to a good reputation and reliability behind its products.

2. Duroflex Franchise.

This is also one of the most trusted brands with a strong credibility in sleep technology. Moreover, Duroflex mattresses are available in a huge range of varieties, from memory foam to orthopedic mattresses, very popular in both urban and rural markets.

Franchise Cost: Duroflex’s franchise expects to invest between ₹15 and ₹25 lakhs.

Why choose Duroflex? Having good market references, along with comprehensive product lines and excellent training and advertising support for the franchisees.

3. Kurlon Franchise.

An established brand in the Indian mattress market, Kurlon provides an added benefit of experience from the company and customer loyalty to franchises. Kurlon mattresses are reputed to be resistant to wear, comfortable, and economical.

Franchise Cost: With Kurlon, franchise cost ranges from ₹15 lakhs to ₹30 lakhs.

Why Kurlon? Good profit margins with extensive regional support serve to make it worthwhile for investment for those looking for long-term business development. 

4. Springwel Franchise.

Springwel is growing as a preferred brand in the Indian mattress sector, with a product range that suits every consumer's preferences. A comfort-driven brand that has built strong loyalty through many innovations. 

Cost of This Franchise: Springwel would require an investment of around 10-20 lakhs INR.

Why Go For Springwel?:  An absolutely desirable combination of economy and quality, the franchise cost being in an affordable range is likely to work out well for all those intending to start low.

5. Wakefit Franchise

Wakefit has been making quite a name for itself for a few years now with its memory foam mattresses of quality yet reasonable price. The brand takes the ergonomic and sleep technology route which makes it stand out in a sea of options. 

Franchise Cost:  The start-up cost of a Wakefit mattress franchise business in India is ₹10-20 lakhs, a mid-range franchise that appeals to a budget-conscious investor.

Why Choose Wakefit? The online world is encroached by the affordable offerings that allow franchisee owners to participate in higher profitability.

6. Tempur Franchise

Tempur is synonymous with quality memory foam mattresses and is a leader in the global market for high-end beds. Urban demand for the product makes Tempur an attractive franchise opportunity as of late.

Franchise Cost: It is more or less quite pricey and ranges from the 30-50 lakhs INR portfolio.

Why Choose Tempur? Tempur imparts itself as a premium product that caters to the upper crust of the market. Thus, the profit potential is also high for the franchisee owners.

7. Coirfit Franchise

Coirfit has been a staple in India’s mattress industry for years, specializing in eco-friendly yet cost-effective solutions. The brand blends for mattress construction coir and achieves acceptance with this type of environmentally conscious consumer.

Franchise Cost: The justified investment to get into a Coirfit franchise would be around ₹12-22 lakhs.

Why Choose Coirfit? With greater acceptance of Coirfit products and an eye toward sustainability, Coirfit provides franchisees with the right tools to get them on their feet. 

 Mattress Distribution Grows in India

While franchise opportunities are a great way to get into the mattress industry, mattress distributorship in India is another promising option. A distributorship model is based on purchasing products of a brand directly from them in bulk and distributing them to the retail outlets, or even direct to the consumer.

Why Distributorship? Distributorship, being less capital intensive and operationally less complex, comes as a lesser risk when compared to franchises.

Topmost Mattress Brands to Have Distributorship:

• Kurlon
• Duroflex
• Sleepwell
• Coirfit

A distributor can work with multiple retailers, thereby increasing his circle of operation to earn along with it a good commission.

Future of Mattress Franchise Opportunities in India

The Indian mattress industry is poised for tremendous growth, and 2025 is the ideal time to step in. With more people realizing the need to invest in good sleep, the door is gradually opening for mattress franchises. Here’s what the future looks like:

• Growing Demand for Comfortable Ortho Mattresses: A silent revolution is taking place across India; the demand for comfortable, ergonomic, premium mattresses will only increase. Such trends are being observed most in tier-2 and tier-3 cities, where spending on better quality products is now being viewed as a point of differentiation for many consumers.
• Greater Demand for Health-Conscious Products: Products that serve a purpose of health are gaining favor among consumers. Mattresses providing spinal support, pressure relief for joints, and sleep enhancement properties will see an uptick in their demand. Franchises that propose health-targeting goods like orthopedic and memory foam mattresses are likely to succeed.
• Green and Environmentally Friendly Dynamics: Heightened awareness of environmental issues is driving many consumers to prefer products that are eco-friendly. Those mattress brands focusing on natural, recyclable materials will take the lead over others in setting the course for the market. Expect more organic sustainable mattress products to rise in time. 

How to choose the right mattress franchise?

Choosing the right mattress franchise is important for long-term success. Here are some important points to consider while making their decisions:

• Brand reputation: Always choose a franchise with a strong brand name and a positive reputation in the market. A well-established brand can create a significant difference in attracting customers and generating sales. Popular names such as Sleepwell, Duroflex, and Kurlon are trusted by many customers.
• Benefit and Return on Investment: Before investing, evaluate how much you can earn potentially. Look at the benefits of the brand and how soon you can expect to see returns on your investment. A good franchise should give you a clear financial estimate.
• Training and support: Ensure that the franchise provides comprehensive training. This includes product knowledge, sales technology, customer service, and store management. A good franchisor will also provide ongoing assistance, such as marketing aid and operational aid, to ensure that your business is running smoothly.
• Cost: Be realistic about the necessary initial investment. The franchise cost of a mattress in India may vary by brand and location. Choose a franchise that fits your budget, but also promises good returns. Not only is it important to check the franchise fee, but also the cost of installing stores, inventory, and other expenses.
• Market capacity: Look for growing areas of the mattress, such as expanding urban centers and tier-2 and tier-3 cities. To ensure this, evaluate competition in the area where there is space for development. A location with low competition but high demand can be an excellent option.

Conclusion

The mattress business has several openings for franchisees in India. This is a potential growth sector where entrants can choose to go in for either named products like Tempur or budget options like Wakefit, with 2025 being the best time to enter the fray. Make a thorough evaluation, keep abreast of the latest trends, and settle for a franchise that falls within your comfort zone. With the right inputs and management, your mattress franchise can be a good money-making business.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.