KHARAA SONA Transforming the Dear Kharaa Sona Friend •We firmly believe in Commitment and Assurance which comes with the values of Truthfulness, Honesty, and Dedication. •Presenting “Kharaa Sona“; India’s very 1st Chain of Branded Assaying & Hallmarking Centres with a Pan- India Presence. •We invite you with an open heart to join our growing partnership network.

Kharra sona is a Magnanimity Alliances LLP, with over 18 years of rich experience in Sales and Marketing and has worked with over 700 companies including almost all the MNC’s over the years.

It was the first-of-its-kind company in India to introduce and successfully run customer acquisition campaigns for and on behalf of its clients – in India since 1999 & internationally since 1990. For over two decades, it has successfully acquired over a million happy customers representing 700+ National and International brands. Overall, the team's senior management has sixty-plus years of experience between them collectively on working on this concept.

Kharaa Sona intends to become India’s largest chain of branded Assaying & Hallmarking Centers. It plans on establishing 500 ~ 2000 state of art Assaying and Hallmarking centers in Pan India, espousing effectiveness and efficiency backed by a truly dedicated team, with World-class standards which will dramatically improve their performance. The company combines the expertise of an experienced management team with a focused approach to succeed in dramatically improving performances and creating major transformational result-oriented initiatives that create a clear path to profitability. It prides itself on an open, approachable leadership style and it also recognizes that partners are a fundamental basis for the success of any service-oriented company. Kharaa sona is customer-centric and instills a sophisticated service culture rooted in the quality sciences at all levels of the organization. This enables the company to consistently achieve business goals, improve profitability and reinforce their positive long-term relationships with their clients and partners. As the tagline says "Transforming the Assaying & Hallmarking Business, creating an Industry", the company believes that it is articulating a transformational “story”, creating a chain of Assaying & Hallmarking centers transforming a cluster of individually owned and operated centers; largely Pop-&-Mom type of business into an organized professionally managed “INDUSTRY”. The company aims to achieve operational excellence & to build and sustain a high-quality service business, with initiatives that turn a change-agenda, into reality on the front line. It recognizes and monitors variables such as brand strength, employee retention rates, customer satisfaction, and external relationships, as well as financial numbers, at the same time focusing on non-financial metrics, including customer attrition, staff resignations, and various corporate social responsibility indices creating truly successful transformation. Kharaa sona is also engineering a strategic re-orientation that signals a clear break from the past by changing basic ways of working. It strongly believes that its people are its true strength. The company understands that the current market scenario needs a paradigm shift. Ultimately, change only sticks when it captures individual hearts and minds.