
Indian fitness has come a long way since 1997. Back then, NEULIFE then NEUGEN was the first company in India to market a category of products called sports nutrition supplements, a group of compounds considered by most at the time to be steroids. Needless to say, weve come a long way since then. Today, dietary supplements have not only gained widespread acceptance among skeptics and to a large extent the mainstream as well, theyre considered an indispensable component of any result oriented fitness or sports program. From college kids and housewives to professional athletes and sportsmen, supplements today form a part of any scientifically designed diet aimed at either muscle gain or fat loss or both. NEUGEN evolved into NEULIFE in 2001, a separate arm meant to deal exclusively with leading international brands. Today, NEULIFE exclusively represents and distributes OPTIMUM Nutrition ON, ABB Performance, BSN, Labrada, VPX, USPLabs and SCHIEK in India taking care of their entire distribu
Industry | Segment | Investment | Franchise Fee | Space | Expected No of Hours / month | Expansion Location/s |
---|---|---|---|---|---|---|
Health Care Franchise | Pharmacy Franchise | Rs. No Investment | Rs. No Investment | 250 - 500 | Not Revealed | Mumbai |
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