Written By: Gouri Ghosh

Every middle class Indian family wants to save money specially in petrol but they don't want to compromise  on their comfort.  EV scooters are making this dream a reality. Petrol price is increasing day by day, so customers are preferring electric vehicles instead of petrol cars. This rise in EV demand has opened up a wide opportunity for new entrepreneurs who want to start an EV Scooter Dealership in India 2026.

A brand which stands out in this fast-growing market is Ather Energy. Ather also provides high-quality premium products, smart technology, and high performance. Over the years, the company has earned the trust of customers and has emerged as one of the leading EV brands in India.

The purpose of  this blog is to assist new investors, franchise buyers, and business owners who wish to initiate an Ather EV Scooter dealership. If you are one of those dreaming to invest in an Ather EV Scooter Dealership in India in 2026, this will help you understand the investment details, the opportunities, the associated risks, and how to get started. As franchise consultants, our objective is to provide you with clear and simple guidance.

Brand Overview of Ather EV Scooter Dealership in India 2026

Ather Energy is one of the top-rated EV brands in India, known for building smart, reliable, and high-performance electric scooters. If you are planning to start an Ather EV scooter dealership or want to explore the scooter dealerships market in India 2026, Ather is a strong and trusted choice.

• Ather Energy recently crossed 500+ showrooms across India, a clear sign of growing footprint and rising demand for Ather EVs nationwide.
• The Company is also set to launch its first affordable scooter on the new “EL” platform in the 2026 festive season, marking a push toward more mass-market EV buyers and expanding its product line.

It also provides modern features including touchscreens, navigation, and fast charging, Ather scooters are just right for Indian customers.

What types of EV scooters does Ather offer?

• Ather 450 Series – Smart and powerful for daily city rides
• Ather Rizta – safe, and perfect for families
• Special Editions: Premium options for buyers who love performance

Ather stands against competitors like Ola, Bajaj, TVS, and Hero, so it will be a good choice if you want to start the EV dealership business.

Benefits of an Ather EV Scooter Dealerships

Ather Energy provides several advantages that make it attractive for new franchise owners:

• 4300+ nationwide grids and public chargers: A robust charging network builds customer confidence.
• 8-Year Battery Warranty: Provides long-term confidence for buyers.
• Smart Buyback Options: Makes resale easy and increases customer satisfaction.
• Pan-India Service Network - Ensures support for customers across India.

These strong features make Ather stand out among the top-rated EV scooter dealership options in India.

Market Position of Ather Energy in 2026

• Strong Expansion: Ather had 351 Experience Centres in 2025 and is looking to reach 700 centres by FY 2026. This reflects high demand and huge growth potential for new investors.

Diverse product range:

• Ather Rizta: Popular among families.
• Ather 450 Series: riders love it for its blend of performance and smart features.

These mixtures allow dealers to serve a variety of buyers.

• Reliable infrastructure: Ather has one of India's strongest charging networks through Ather Grid, supported by trusted service centres. This builds customer confidence and improves repeat sales for dealerships.
• Growing EV adoption: EV demand is rising fast in Tier 2 and Tier 3 cities; this makes the year 2026 a very strong period to start an ev-scooter dealership in India-2026.
• Expanding retail presence: Ather recently crossed 500+ showrooms across India, proving strong customer trust and dealership success.
• New Model Launch: Ather will introduce an affordable EL-platform scooter during the 2026 festive season, which can bring in more customers and boost dealer sales.
• Major production milestone: Ather has rolled out its 5,00,000th electric scooter, taking its cumulative production above that of Ola Electric. This goes on to demonstrate Ather's rapid growth and solid demand in the market.

Requirements for Ather Dealership in india 2026

Application Process Overview

If you want to open up an Ather EV scooter dealership, the process for the application is pretty simple. Here's what you need to do:

• Fill out Ather's official online application form
• Share your basic business details, proposed location, and financial strength.
• Please submit your dealership proposal for Ather's approval.
• Demonstrate your investment capacity and working capital
• Provide information about your planned showroom space.
• Share your past business experience (automotive or retail experience is a plus)
• Wait for Ather's team to review and shortlist your application.
• Attend a meeting or discussion with Ather's franchise development team.
• Sign the dealership agreement after final approval.

This process is very similar to other brands like Tata EV Scooter Dealership Apply Online, Honda EV Scooter Dealership, and other EV Franchise models.

Setup Requirements

Basic requirements for setting up an Ather Franchise:

• A showroom area of approximately 1800–2200 sq. ft. (display + service area)
• A good location with high visibility and easy customer access.
• Basic infrastructure setup like interiors, branding, and service equipment

Training & Support from Ather

Ather supports every dealer with:

• Sales training of staff
• Technical and service training for the workshop team
• Marketing and branding materials for attracting customers
• Inventory and supply chain support
• CRM tools for managing daily dealership operations with ease.

Dealer Responsibilities

As an Ather dealer, you are expected to:

• Maintain showroom quality and adhere to the Ather Brand Standards.
• Provide excellent after-sales service to all customers
• Manage your staff, service team, and operations properly. Provide a seamless and high-value customer experience
•  

 Why to invest in Ather Energy as a Ev scooter dealership in 2026 

2026 is expected to be a big growth year for the EV market. Ather's plan to reach 700 outlets shows huge demand and expansion opportunities. Key reasons why now is the right time:

•  EV adoption is on the rise across India. 
• Government subsidies make EVs more affordable 
• The prices of petrol are increasing. 
• Young and family buyers prefer electric options. 

Ather attracts a wide variety of customers: families, students, office workers, and even businesses looking for fleet EVs, which make it one of the best ev-scooter dealerships in 2026. 

Ather also stands tall against the brands offering Ola EV scooter dealership, TVS EV scooter dealership, and Bajaj EV scooter dealership alternatives.

Investment Details  of  Ather Energy

Estimated Investment Breakdown

The ev scooter dealership cost in India for Ather ranges between

₹50 lakh to ₹1 crore

Cost Includes:

Showroom setup: Interiors, branding, furniture

• Equipment – Tools for service and testing
• Initial inventory – Scooters and spare parts
• Licenses & permits – Business registrations
• Staffing - Hiring and Training
• Marketing - Local advertising and promotions

Other Important Factors

Ather checks:

• Your business experience
• Investment capability
• Market knowledge
• Location suitability

This model is similar to other brands, like Tata EV Scooter Dealership, Honda EV Scooter Dealership, and Hero EV Scooter Dealership, but with a stronger EV focus.

Profit of Ather Energy EV Scooter Dealership in 2026

As a dealer of Ather Energy, you don’t have just one source of income; you can earn from multiple streams. Here’s how you, the dealer, might get profit:

Possible Profit & Income Streams

• Scooter sales margin: On the sale of every scooter, dealers make a margin of around 8%–12% on the ex‑showroom price.
• Insurance commission: In case a buyer opts for insurance through your dealership, you might expect an insurance commission of around 15%–25% of the insurance premium (OD amount).
• Loan/finance commission: On every loan that customers take through your dealership, you can get around 3%-5% commission on the loan amount.
• Accessories sales margin: Selling helmets, chargers, add-ons, and similar items can give 15%–20% margin or commission.
• Spare parts sales margin: Spare parts and replacement items, too, provide around 15%–20% margin.

With all these various streams, many dealers see a mix of income — not just once‑off from scooter sales, but ongoing from servicing, spares, accessories, insurance/finance commissions, etc.

Risks/Considerations  What to Evaluate Before Investing

Things to consider before investing in an EV electric scooter dealership:

• high investment upfront
• Working capital requirement
• EV awareness in your area
• Competition from brands like Ola, TVS, Bajaj, and Hero
• The need for strong local marketing
• Managing sales and service operations

Comparison of  Ather with other brands Other Brands?

Also read : Luxury EV Brands Looking for Franchise Partners in India

Conclusion 

EV electric scooter dealership as a strong opportunity in India's fast-growing EV market. Still, brands like Ather, Ola, TVS, and Tata offer exciting prospects, but you have to consider factors such as the ev scooter dealership cost in India, location, and your investment capacity. While an ather ev scooter dealership is one of the best-rated options for an EV scooter dealership, there are promising brands in the sector. 

My advice: research carefully, compare costs and support, and plan your ev scooter dealership in India 2026 in line with your realistic expectations and local market demand. Save the planet, grow your brand, Ather EV scooters lead the demand.

‘Save the planet, grow your brand , Ather EV scooters lead the demand’

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.